North Carolina Independent Colleges and Universities (NCICU) celebrates the successful conclusion of the 2025 Counselors Tour. This week-long journey showcased 11 private, nonprofit colleges and universities to nearly 20 high school counselors. The annual tour – a cherished tradition for over 50 years – has long connected school counselors with NCICU campuses to help students find their “best fit” for college. The 2025 tour, which focused on Eastern NCICU campuses, capped off a long tradition of rotating through NCICU’s 36 campuses in three regions (Eastern, Central, Western). This year’s tour featured enthusiastic campus welcomes, engaging programs, and a spirit of collaboration that reflects NCICU’s commitment to educational access and innovation.
“Independent colleges and universities and our high school counselors have a shared mission – to help students discover the college where they will thrive. The Counselors Tour has exemplified that partnership, helping students find their ‘right fit’ and contributing to the state’s education attainment goals,” said NCICU President Dr. A. Hope Williams. “North Carolina’s independent colleges are working with our partners to increase college access, improve the quality of life of our graduates, meet workforce needs, and prepare the next generation of leaders. As we look ahead, we are pursuing innovative ways to connect students with opportunities – and we are doing it with counselors, campuses, and statewide partners.”
Tour Highlights: 11 Campuses in One Inspiring Week
From June 22 to 27, 2025, counselors traveled across Eastern North Carolina, visiting a wide range of NCICU campuses. Highlights included a kickoff reception at the NCICU location in Raleigh and visits to 11 campuses where counselors experienced campus life firsthand. The tour stops featured interactive sessions with admissions teams, senior leadership, faculty and staff, and students, providing counselors with a deeper insight into each school’s unique programs and opportunities for students.
- William Peace University (Raleigh): Hosted the opening breakfast and campus tour, setting an energizing tone for the week.
- Meredith College (Raleigh): Welcomed counselors with lunch and a showcase of new programs. Meredith’s President Aimee Sapp thanked counselors for the crucial role they play in “planting the idea of what’s possible” for students.
- Shaw University (Raleigh): Shared its rich history and student success stories over an afternoon program.
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Campbell University (Buies Creek): Provided dinner and a morning program highlighting its academic offerings and community spirit.
- University of Mount Olive (Mount Olive): Provided counselors with a tour and lunch, highlighting the benefits of personalized education in a small-town setting.
- Methodist University (Fayetteville): Offered a special evening activity and overnight stay, followed by a breakfast panel on student engagement and leadership.
- Barton College (Wilson): Hosted a luncheon and showcased its close-knit campus and programs.
- North Carolina Wesleyan University (Rocky Mount): Provided dinner and an overnight stop, plus a morning session on innovative teaching approaches.
- Chowan University (Murfreesboro): Welcomed the group with lunch and highlights of its supportive campus community.
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Louisburg College (Louisburg): Featured the traditional closing celebration, marking the final night of the tour.
- Duke University (Durham): As the final stop, counselors visited Duke’s iconic campus for a program and lunch, learning how this leading research university empowers students to lead and innovate.
“We are incredibly thankful to our campuses for rolling out the red carpet and to the counselors who invested their time in this journey,” said Rebecca Leggett, NCICU’s Director of Programs and Special Assistant to the President – and the lead organizer of the tour. “This tour has always been about building relationships. Seeing counselors engage with our campus communities and leaders and experience the campus environments reinforces how committed we all are to helping students find the right college fit. We will always value our high school counselors and the critical work they do. As we evolve our programs, our message to counselors is the same: we’re here to support you and your students. Together, we’ll continue finding creative ways to connect students with the life-changing opportunities available at our independent colleges.”
A Legacy of Partnership and Impact
The NCICU Counselors Tour dates back to the 1970s, when it was launched in partnership with college admissions deans to help counselors envision and experience North Carolina’s private, nonprofit colleges and universities. For decades, this in-person tour was the premier way for counselors to learn about campus offerings beyond brochures, fostering countless connections that helped students and families in their college search.
With more than 50 years of tours, NCICU is proud of this legacy of engagement. More than a thousand counselors have participated over the decades, visiting campuses large and small, and in turn guiding generations of students toward higher education opportunities.
Forward-Thinking Approach: New Initiatives to Advance Access
While celebrating the tour’s legacy, NCICU recognizes the changing times and will pause the Counselors Tour to reimagine new opportunities to connect counselors with colleges in today’s environment. NCICU’s forward-thinking approach means evolving beyond the traditional bus tour to more efficient and far-reaching initiatives that continue to strengthen the bridge between high schools and independent colleges.
Among the bold steps NCICU has taken was the launch of the NCICU Direct Admission Program in 2024, which dovetailed with its participation in this year’s NC College Connect Program.
Even as the tour pauses, NCICU will continue to publish and distribute the annual NCICU Counselors Handbook to inform counselors about all 36 NCICU campuses. This comprehensive guide, mailed to over 1,000 school counselors statewide, includes the latest information on academic programs, admissions contacts, and financial aid. NCICU’s website also features virtual campus tours, allowing counselors to explore campuses and share insights with students year-round, conveniently.
Sustaining a Commitment to Affordability and Collaboration
All of NCICU’s efforts are grounded in a commitment to educational access and affordability for students in North Carolina. By collaborating with key partners like CFNC, the North Carolina State Education Assistance Authority (NCSEAA), and myFutureNC, NCICU works to ensure students not only gain admission but can also afford to attend the college that best fits their goals. NCICU actively promotes financial aid opportunities, including the North Carolina Need-Based Scholarship, federal Pell Grants, and substantial institutional aid offered by NCICU campuses.
Looking ahead, NCICU’s collaborative spirit with organizations across the state aligns the Counselors Tour’s underlying mission with the state’s broader educational attainment goals. Every direct admission letter sent, every counselor connection made, and every scholarship dollar secured contributes to that statewide vision. NCICU’s forward-thinking approach ensures that even as one chapter closes with the pause of the traditional tour, new and innovative chapters are written to continue the work of expanding college access.
In a time of rapid change in education, NCICU’s proactive approach stands as a testament to its mission. The 2025 Counselors Tour was not just a grand finale for a storied program – it was a celebration of partnership and progress, and a springboard into a new era of collaboration to help North Carolina’s students achieve their college dreams.









